Setting up Google Analytics: The best practices for business
It is often said that the true value of analytics and data can be measured only with relevant means like consistency and precision.
By assembling Google Analytics in the best way possible, you will be endowed with high data integrity (that is accurate and precise) and hence, take confident business decisions that can turn the tables for you.
Why all the hype about Google Analytics?
Google Analytics has set the aurous standard in the field of analytics and serves as a touchstone to gain optimum insights.
Being one of the most reliable web analytics tools in the market the expectation is usually high from it.
Incorrect setting of Google Analytics is common
Odds are that you may have been using or have used Google Analytics once in your lifetime; you just do not know the scores.
Those who are using the tool consciously, it is quite likely that their accounts are not organized properly, as witnessed in most cases.
Hence, it is quite possible that they are missing out on valuable information from the analytics program that can have deepening impact on their businesses.
Bottom line- An incorrect and improper setup of Google Analytics can lead to business decisions that are loosely based on imperfect data and wide of the mark information.
Here the few options to set Google Analytics for you in the right manner:
1. Google Tag Manager
The good news is, this is a free tool and hence it is music to the ears of all small and large business owners. This tool rules out the need for a developer update for the tracking codes every time you configure, add or remove tags for all the prominent Google spin-offs like AdWords, Analytics and more.
With the effective use of Tag management, you can dispense with the need for a webmaster. And if that’s not all, Tag management scales down the number of errors too, while deploying tags.
Isn’t that great!
2. Assembling the goals
Bounce rates and page views are some of the most dominant yet basic analytics tools assumed to provide information required to pep up business growth, but the metrics that actually helps the business to spread its wings are the ones that count.
Form leads, newsletter signups, ecommerce transactions, downloads and phone calls are actually the most significant metrics that you should keep a track of, but the point is Google Analytics will not display their performance on its own-iIt needs manual configuration.
3. Ensure Google Analytics code used for every page
It is of utmost importance to ensure that Google Analytics code is applied to each and every page of your website.
4. Facilitate the Demographic and Advertising Reporting features
It is highly recommended to enable these features in Google Analytics, since a deeper insight into customer behavior always adds to the list of assets for the company.
Add to its credentials, as a user you will also be thrown open to strong remarketing lists that are provided through the AdWords remarketing tool.
5. Link your account to Google AdWords and Google Search Console
There are large amounts of valuable data lying, which can be accessed only if the account is linked. Hence, it is highly recommended to link your Google account with Google AdWords and Google Search Console
Proper setting of Google Analytics is the need
With a positive thought, the above-mentio0ned guidelines are expected to help you get started with your analytics account or tweak it (if you require).
Laying adequate focus and emphasis on such practices will help you kick-off with Google Analytics with the data that can contribute towards the best business decision for your online business and marketing campaigns.
If you are still not sure how to set up Google Analytics for the best business decisions and marketing campaigns of your business, contact SPIN today to find the answers.
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