No more relying on Google for web traffic: Time for a change
One of the most widely accepted impressions about web traffic is that only Google is the search engine that can help to achieve the highest ranking.
This observable fact, however, is open to a lot many questions.
Since more and more people are looking for data and information on Google, the credibility of this search engine is hitting the roof.
So when it comes ranking a new website, where should you divert all your focus? Any guesses?
You guessed it right. Google. But, that’s old school.
Time has come to do things differently, with a bit of elegance and smartness.
What is the problem with Google ranking?
There is no questioning on Google’s artistry and adroitness-it is clear, open and impactful. And if AdWords is used, it will boost the ranking to reach heights never anticipated.
So where lays the problem?
The problem lies in the fact that Google constantly changes its routine and its algorithms nearly 500-700 times a year.
Those are big numbers and can leave you midway with nowhere to go.
Relax! Where there are problems, the internet has solutions for it.
Solutions other than Google
Believe it or not, there are solutions other than Google which actually works and does not burn a hole in the pocket. Such solutions include:
• Billions of Facebook users– With more than 1.7 billion monthly users worldwide (and counting), Facebook is entitled to make a huge impact on your business.
So, it makes complete sense to advertise your business on this mammoth platform.
You can link your website to your Facebook page and along with it; you can link your blog, consultation offer and can share it with others.
• LinkedIn will get you the spotlight– Tagged as one of the most important social media tools for online engagement, publishing on LinkedIn has its own merits- it drives huge traffic to the website.
This tried and tested method only works when apt and relevant content is shared across.
The more people like your content, the more sharing will take place.
• SlideShare works too– Known in the social media fraternity as an information-sharing platform, the content shared in this platform constitutes to nearly 40 different categories.
Hence, it can be concluded that in SlideShare you can find data about almost anything on this planet, in various forms such as PDF, PowePoint, Keynote, etc.
With more than 80 million users, SlideShare serves as an essential key to drive traffic to your website and make you a contented business owner.
Dependency on other channels besides Google
Google is the big fish in the ocean of social media networking and there is no denying to it, and together with AdWords, this key player leaves its mark forever.
But it is not for everyone, especially those who are running short of funds.
But ranking on Google is necessary to keep the business alive and kicking.
Hence, only with the help of the above-mentioned options, can you make your brand visible and generate leads without shedding your cash.
And that’s the bottom line.
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