Marketing Analytics

Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events. SPIN Marketing Analytics team provides insights into the campaign performance, identify the right targets with advanced models, attribution models for effective measurement. We help in following areas:

Segmentation solution ensure that our clients are no longer guessing about who their best customers are, how to reach them and what they need. SPIN experts have done the segmentation in eCommerce, Retail, Payment Technology and Healthcare industries.

Market segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing then entails deciding which potential customer segments the company will focus on. Marketing segmentation always comes before targeting, which helps a company be more selective about who they are marketing their products to. Marketing segmentation and targeting are equally important for ensuring the overall success of a company.

How much should a company spend per acquisition? 

Calculating the customer life time value (CLV) is the key input for making a decision on how much to spend per acquisition. SPIN team is adept in identifying the right customer value that will help marketing optimize their ROI and increase revenue.

How can a company identify the customers are most likely to convert? 

Our response to your question is using our propensity to buy model. We analyze the existing customer data and their onsite behavior. Additionally, we use your customer offsite behavior to be part of the model to give customer’s search preferences and predict their purchase probability.

Our models consider anywhere upto 140 to 200 variables and identify top 4 or 5 variables that predict the purchase probability and help optimize those particular factors to get better marketing ROI.

Attribution modelling is the process of understanding and assigning credit to the acquisition channels which leads to conversions. SPIN’s Attribution model assess multiple attribution models and applies the right one that suits your business, which makes it a custom attribution model that works exclusively for you. Want more details about our model?

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SPIN Analytics runs A/B tests and analyzes the campaign results looking for ideas that are better in a statistically significant way. Statistical significance is due to a number of factors, including how many touch points you send in your tests, how wide the results are between your ideas, how many ideas you’re trying, and more.

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