Are Poor Marketing Strategies Costing You Customers?
Imagine ‘Company A’ keeps sending you emails about their product. You’re upset. Not because you have received this marketing email before, but because you have already bought the product they are trying to sell you. You would think that big companies should know better and at least send you something you would really be interested in buying instead of blasting you with poor marketing strategies.
Companies like this are not impressing their customers and in turn, are not selling. They are not investing in customer intelligence and are missing a huge opportunity to acquire and retain customers. Using customer information and analytics more effectively can enable detailed insights, better customer experiences, and improved sales.
Competition for a customer’s attention has intensified. It is no longer effective to hit everyone with a one-size-fits-all message. It is important to understand each customer and market intelligently. With all the data and insights available, SPIN is able to effectively identify when and where marketing campaigns should be applied. From constantly monitoring data to re-evaluating and adjusting relevant information, SPIN measures everything and transforms it into data.
Marketing analytics includes data not only from websites, but also from valuable sources like email, social media, and even offline events. The SPIN Marketing Analytics team provides insights into the campaign’s performance, they identify the right targets with advanced attribution models for effective measurement. We manage customer segmentation, customer lifetime value, propensity models, marketing attribution, A/B testing and campaign analytics.
If you are ready to start applying effective and intelligent marketing campaigns for your business, contact us to see how we can help!
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