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The unremitting expansion of data with time has compelled businesses to place data at the very center of any strategic business decision to safeguard a bright lucrative future.

In a bid to stay ahead of the pack in the days to come, businesses are using Predictive Analytics to make use of unending growth opportunities.

Over time, Predictive Analytics has gained its glory, thanks to its multiple applications.

Time and again, the concept of Predictive Analytics (which is also called as Advanced Analytics) has been linked with one of the most popular trends-business intelligence.

Whether they are linked or not, is a different story altogether, but their motto is unanimous: provide benefit to the company and its clients.

So what is Predictive Analytics?

It refers to the effective amalgamation of ML, historical data along with AI to take the most feasible hunch about the business possibilities of the future.

The historical data collected is added in a mathematical model that gives assent to key patterns and trends in the data.

In the next step, the model is used for the current data to figure out what will happen in the future.

Here is the workflow of Predictive Analytics for a better understanding.

Access and explore data- Process the data-Develop Predictive models-Merge analytics with systems

Prescriptive Analytics – commonly used terms with Predictive Analytics

Companies that have effectively integrated Predictive Analytics tag Prescriptive Analytics as the next lucrative frontier to approach.

Questions may arise as to how both the terms are inter-linked.

The answer to this lies in the fact that while Predictive Analytics gives a vivid picture of the possible future.

While Prescriptive Analytics reels off how to respond in the best way possible, in tune with the prediction.

How Predictive Analytics exercises its duty?

  1. The first and foremost step of Predictive Analytics is to figure out what are the questions you wish to be answered, based on the past data.
  2. The second step includes figuring out if you have the right data to answer the questions you asked.
  3. The third step includes training your business system to learn everything from your data to forecast outcomes.
  4. Plan your modules
  5. Use your forecasts and insights in your line of business applications for priceless outcomes.

Does your business need Predictive Analytics?

Irrespective of the fact that there are numerous aspects in a business, that needs special attention, Predictive Analytics finds its fit in almost every bit of an organization.

Here are few pointers to start-off with:

  • Customer Relationship Management (CRM) – Predictive Analytics models can be applied to enterprise applications like CRM, to figure out proper messages to target the customers in the days to come. By predicting the next likely move of the customer, you can spend your messaging dollars effectively.
  • Marketing- Using Predictive Analytics it is possible to determine the preferences of the customers based on past data and previous history. This will help to predict the future course of action for the company to retain more customers and increase productivity tenfold.
  • Manage risks- Using Predictive Analytics effectively can help businesses to sketch a roadmap for the company. By predicting future outcomes and possibilities, Predictive Analytics can help organizations to cut down risks significantly.

Let’s start predicting

Companies that have deployed Predictive Analytics in their business operations have flourished beyond expectations, in comparison to the ones who still playing with the thought of it.

Comprehending customers better by tapping on their requirements, and customizing the content as per the needs does wonder for a business, and Predictive Analytics is the key to it.

Well-informed use of Predictive Analytics helps organizations to be aware of market forces and secure their dominance in today’s competitive world.

All in all, predicting the future outcomes guarantees one important fact- substantial gain for the business and its clients.

Still, think Predictive Analytics is a bit confusing for you? SPIN is here to clear all your doubts.

 

Cyber attack! That’s the term that has possibly become a nightmare for businesses these days.

Time to control such exposed threats has stepped in. With a joint effort of technology and Cyber Security Programs, the avalanche of data making its way towards you can be managed.

Cyber attacks are prevalent and spare not a single sector that has an online presence.

The upsurge in dependency on networks, information, control systems. And the surge in the technological and organizational finesse of hackers boils down to only one thing- the higher risk of cyber attackers.

The number of sophisticated cyber attacks is rising. And the thriving role of vicious insiders in recent large-scale security breaches clearly indicate the need for data breach response plan.

Point to note- such a plan should offer more than a traditional approach and should actually keep up.

Time has changed

Change is prevalent, and cyber security concepts are no exception.

With time, the focus from safeguarding physical assets like stock or offices has shifted. Shifted to technology and software systems.
The primary motive behind this paradigm shift is to shield and go to bat for a business digital property.

Riding along with this transformational wave, companies have understood the need to re-strategize their cybersecurity. Analytics has emerged as the main bargaining chip when it comes to cyber resilience. All thanks to the persistent and highly advanced attacks.

And thanks to the adoption of Analytics, PDR (Prevent-Detect-Respond) has come to the picture. The below-mentioned bullet points will give a brief overview. This overview entails how cybersecurity analytics will bring the ball in your court.
• Detects infections, attacks, intrusions in seconds
• Transforms record of activity and volumes of raw unstructured data in meaningful actionable insights
• Gives an appropriate decision about the breach, its probable impact, and action to be taken.
• Instant response to detecting the infection, prevents data loss and averts outward intrusion.

How Big Data Analytics can help combat cyber data breach?

It is truly ironic that it is data, which is getting poached or stolen and it is only data that can put an end to such business ending breaches. All a business needs to do is to be able to use data in the right manner, and this process is called Big Data Analytics.

Here is a detailed summary of how such analytics can be the right fuel for cybersecurity programs. It can change the game for your business, and you can bid ‘TATA’ to online threats almost forever.

• Detect abnormality in device behavior
Off late, in many cases, it has been noticed that employee device is often used as the tool or podium to implant a Trojan horse.  And eventually, lay hands on important data of the company.

The good news is, it can be stopped by incorporating Big Data into the system.

• Identify anomalies in the network
With the help of Big Data, it is possible to find out the new lurking threats. If that’s not enough, Analytics correlates with the data available. This helps to draw a conclusion about the very nature of the attack.

• Analyses and identifies the network vulnerabilities
One of the most commendable approaches of Big Data Analytics is to devour the data. After that examine it and figure out which database has the customer identifying information and how prone it is to prevailing risks. Big data also shut the door on any potential source of risk for the online presence of a company.

Big Data Operationalization Benefits

Hard to admit, but it is true that identifying potential risks is not going to shun away the peril in question. It is imperative to derive the true value of Big Data insights to drive the required actions with relevant departments.

Being armed with operationalization capabilities, which can shift the data, locate the right signals and then drive the right action, is the need of the hour.

In tune with this, recently Oracle has waged a war against cyber threats with its Gen 2 Autonomous Cloud Infrastructure in a bid to ignite the fire of battling with cyber demons.

If you too are a victim of Cyber Threats and is convinced that only Big Data Analytics can come to your rescue, contact SPIN for your next move and provide the life-long security your organization deserves.

Let’s get down straight down to business- the potential of Artificial Intelligence has toppled human imagination, and for most of the organizations, it has been the real game changer. That’s given!

In this competitive era, when surpassing your industry peers in the rat race is the need of the hour, Artificial Intelligence and Machine Learning can really seal the deal.  Be it using Artificial Intelligence to figure out the buying trends, comprehend personalization, customize supply, comprehend customer behavior or conduct financial trading, embracing Artificial Intelligence has no other alternative.

So, to use Artificial Intelligence algorithms as the perfect Competitive Differentiator and up the game for your business, it goes without saying that one needs to harness this technology to line up the strategies, join forces and come up with potential opportunities.

Here is the Do’s a business needs to take on to leverage Artificial Intelligence and acquire that competitive edge, among its peers.

Executive sponsorship is vital for ARTIFICIAL INTELLIGENCE

The importance of the term ‘Executive Sponsorship’ has further garnered momentum with the introduction of Artificial Intelligence and Machine Learning. Why?

The explanation is simple- the more engaged the C-suite members are with this technology, the chances to implement and going down the line with Analytics and Artificial Intelligence application across the organization steps up.

As per market reports, enterprises that have successfully implemented Artificial Intelligence and Machine Learning at a large scale confirm the staggering contribution of C-suite executives, as compared to the organizations where Artificial Intelligence is not prevalent.

Align investments, assets, and business plans with ARTIFICIAL INTELLIGENCE strategy

If a business intends to be one step ahead of its adversaries then it needs to be on its toes. In tune with this, a business needs to set the tone of the organization’s investment, assets, and resources with the Artificial Intelligence application strategy.

To cut the long story short- to increase the pace of growth, it is imperative for a business to align enterprise priorities with Artificial Intelligence projects, and voila! Victory.

Implement Agile Methodology to boost the growth of ARTIFICIAL INTELLIGENCE and Analytics

It is a known fact that traditional IT development, often, takes longer than expected and sometimes yields unsatisfactory outcomes. To be precise, less business wins for your company.

Enters Agile methodology, which enables a business to access all data from the data warehouse and open doors for analytics insights, giving your business the competitive edge it needs.

ARTIFICIAL INTELLIGENCE to help your competitive future

Businesses these days are adapting and are open to ideas and technological advancements that can turn the tables for them.  The promising future of Artificial Intelligence and Analytics makes it a preferred choice among business leaders to incorporate it in the company operations.

Bottom line- business organizations that will give Artificial Intelligence applications a strategic priority is most likely to acquire a competitive advantage in the marketplace.

If you are motivated to leverage Artificial Intelligence for your business, get in touch with SPIN and it team members today, who can help you with your journey.

Digital Marketing strategy with AI

When it comes to engage the customers and reach them easily, there is always some new trend in the market that gets the job done. Digital marketing specialists, who bring forth new techniques to get more customers, tap such trend.

In the present dynamics, the rules of customer engagement are continuously changing, and businesses do not have any option other than accept the change and go with it. Engagement is not just about selling, but also forming a bond with the audience and spread awareness of your brand.

From a customer’s wants and needs to the challenges, digital marketing is present in every aspect of a business, building a stronger connection with customers. In the absence of such a connection, customers feel abandoned and left aside.

But the question is how to have an incredible digital marketing strategy that gets the job done?

The answer to it lies with Artificial Intelligence that is slowly proving to be an integral aspect of a company’s digital strategy. Organizations like Amazon are taking the benefits of AI to do voice-based marketing with the help of devices like Alexa.

Read on to know how the AI technology can help shape customer’s buying behavior for good and change purchase decisions forever.

AI and Digital Marketing- The relativity

Up until the last few years, marketers were in a fix whether to adopt the change of technological wave and incorporate AI in their digital marketing strategies.

However, with time, the recent years have witnessed the fading of such ambiguity with marketers ganging up with AI for prosperous results. All thanks to the intelligent tools, that AI offers for digital marketers to evolve and surpass human efficiency in every bit.

Chatbots are one such tool that has taken the process of automated response to a whole new level, aiding in answering the frequent questions of buyers, and quenching their query.

AI changing the game for Digital Marketing

Here are the top five ways how AI is contributing to developing technologically sound digital marketing strategies for business:

Anticipates Customer Behavior

By introducing AI in digital marketing, not only predicting previous customer experience becomes easy, but guessing the behavior of new customers also becomes easy.

With the help of new algorithms, Artificial Intelligence collects and analyses user data that can shortlist the potential lead. This will help to come up with an effective digital marketing strategy.

Adds to ROI return

In order to get higher returns on ROI on marketing campaigns – the right combination of Analytics, social data, and CRM is needed. However, without a doubt, it is a difficult task and only the combination of AI and marketing can deliver the right output for such a combination.

Enhances user experience

A digital marketing strategy cannot attach itself with the successful campaign word unless it promises very good user experience. Only, with the help of a proper content can a user feel more connected and is most likely to convert into a recurring customer.

Artificial Intelligence can help a business collect data and settle down with the most applicable content (based on location, past behavior, and historical data) that can increase customer interest.

Improves Digital Advertising

Seen as one of the rising stars in the digital marketing world, digital advertising has included AI in its core operations these days. For example, Facebook uses AI to find people who are more likely to make decisions based on an advertisement.

Effortless search sessions

Since the present search session for users is quite confusing, the need for easier options has increased. Introducing AI in digital marketing will help search engines to become smarter and less vulnerable to risks. This will enable them to track user behavior.

Make your move

It is safe to say that Artificial Intelligence will keep growing, showing no signs of slowing down. Hence, using AI will help digital marketers to come up with marketing strategies that will allow them to deliver extraordinary customer experience and significant business insights.

Even Forbes agrees to it and promotes the integration of AI in the digital sphere.

It is a tough battle out there and only the smartest one will win. Given such a scenario, using AI in your digital strategy decisions is a pretty smart move. Time to take smart effective decisions in the ever-evolving digital world.

If you too have a digital business and wish to collaborate with AI to make it big in the industry, you need a guardian to guide you in your quest. SPIN has the expertise and skills to be such a guardian.

Contact Us to begin your journey. Today! https://www.spinanalyticsandstrategy.com/

Digital Markrting Tools

Like it or not, digital marketing has eventually become very crucial for marketers, and the same goes for traditional marketing.

Even if the fact that this form of marketing provides an equal playing field for different types of businesses to develop together is kept aside, there is one more interesting aspect of this technology. This aspect is the cost-effectiveness of this technology as compared to the traditional form of marketing.

One good aspect of trending digital marketing tools for business is for the sales team of an organization is

• More number of conversions,
• Generates more revenue,
• Helps to engage with the target audience,
• Helps to engage better with potential customers

Hence, there is no question that the revolution for digital marketing tools and techniques has already begun and is moving very fast.

With new technologies coming up every day, there is no other option of changing digital advertising techniques.

The top 5 digital technologies to use in 2019 are:

1. Design Marketing Tools

One of the most important and unavoidable factors of digital marketing is designing.

This is true especially when it comes to create ads and generate content like blogs posts or social media updates.
Since designing is an important factor in digital marketing for business, tools like Photoshop and Canva play a significant role.

When it comes to adding a lot of graphic design skills and relevant images to the content, these tools can help you a lot.

2. Tools for Email Marketing

Email marketing tools are considered as a mandatory set of tools in a digital marketer’s bag. With the help of such tools, marketers can come up with new email campaigns that can strengthen their content.

Also, it will enable users to be more engaged with the brand, or sign up to purchase products.

Iterable and MailChimp are some of the common email marketing platforms that get the job done for you, like making email lists or automating email campaigns.

3. Social Media Podiums

A common thing in every major marketing strategy these days is using social media platforms like Instagram, Facebook, Snapchat, etc. This will help to engage the audiences and create awareness of your brand.

Along with these, there are certain features that are designed only for marketing. Such features include Facebook Ads Manager.

Social media management tools like Hootsuite and Buffer are also capable of engaging the audience and measuring the metric.

4. Marketing Analytics Tools

Although marketing analytics tools such as Big Data Analytics are new in the market, they are considered as mandatory digital marketing tools for 2019.

From Google Analytics to social media analytics, marketing analytics tools provide insights that can up the game for your business.
Take for instance, nu insights that provide social media insights, purchase reports, Sentiment Analysis, etc. to its clients. And the result is that clients can take data-backed decisions they can rely on.

5. Content Marketing Tools

CoSchedule and Hubspot are some of the content marketing tools you must include in your business strategy for excellent content curation.

From engaging blogs and social media snippets to finding out content opportunities that will connect with the audience, these tools do it all.

To wrap it up

The glowing future of digital marketing is visible to all. In time, the virtual realities are motivating new engagements, and marketers are taking advantage of this creativity. This will enable the brands to be more real and connect quickly with customer requirements.

To help achieve such goals, there are few more digital marketing tools that a business should be familiar with in 2019.

Technology has helped the business sector to grow by leaps and bounds and 2019 is expected to witness growth like never before.  Although we are a few weeks away from the New Year, it is advised to stay ahead in the game by including the above-mentioned five tools in your business strategy.

Do you wish to stay ahead in the game and make the most of digital advancements for your business? Trust SPIN’s professionals who are certified experts in their tasks and are backed by years of expertise.

Contact today! https://www.spinanalyticsandstrategy.com/ 

Blockchain

Boundaries explored! That’s the attribute that seems to suit best to the ‘banking Sector’ of the world where the technological potential is calling the shots.

And ‘Blockchain technology is no exception. Thanks to the wide dissemination of this industrial science in the last few years, added with the breathtaking popularity of cryptocurrencies, blockchain technology for banks has turned out to be an open and shut case.

True to the core, there is no denying of the fact that banks stand as the very foundation of a financial system. Yet clients cannot bet their bottom dollar on such institutions when it comes to loyalty. The reason being the frequent scandals that can be attested to banks and only the shoulders of simple clients and the entire economy is there to bear the burden.

However, with the advent of blockchain-based solutions traditional banking has received a major facelift.

Decentralization, transparency, and immutability are some of the magnetic aspects of this technology that makes it a hot favorite among business sectors and banks are no exception.

Blockchain can help financial institutions

The list of blockchain benefits for banks is a never-ending one, yet there are few pointers that need a special mention. For starters, blockchain solutions:

  •  Allow real-time payments processing on a sanctioned payment network
  • Can automate trade process along with payments to increase business transactions speed
  • Can enhance operational efficiencies
  • Reduce customer risks
  • Can glue cryptography and shared databases to provide access to a digital ledger that cannot be changed

From an analyst’s point of view, adapting this technology is nothing short of a lucrative move for banks when it comes to trimming down the processing and transaction costs. This adds up to the list of appealing factors of blockchain technology.

Blockchain can help in certain banking areas

Here is a quick look at how blockchain based solutions can help banking and financial industries turn over new leaf.

Fewer frauds
Out of all the sectors functioning in the global economy, the financial world is deemed to be the most vulnerable one and more prone to fraudulent endeavors. In a sector where more than 50% of the transactions are in the form of stock exchanges and money transfers, financial crime is a button-down fact.  Thanks to blockchain technology for banks, that secures the centralized database systems for banks, which is the primary target for hackers, no more cyber attacks.

Restructuring clearing and settlement
Maintaining the clearing and settlement records for banks that run into billions of dollars is a messy job indeed, especially when it is done by manual reconciliation.

With the help of blockchain for banks, this messy task in-hand can be given a systematic makeover. This will help banks and financial institutions snap out of possible record-keeping complications.

Avoid repetition of the KYC process

Like it or not, financial institutions spend more than $100 million every year on KYC regulations (like identifying and verifying the clients), in a bid to keep money laundering and terrorism at bay. But does money meets its purpose? No! Only with the introduction of blockchain technology for banks can a client be verified by another organization to avoid repetition of the KYC process.

This will also lower administrative costs to staggering levels.

Improve payment process
Introduction of blockchain in the payment process can give it a new look altogether. Not only it will bid farewell to intermediaries in the payment process, but will also reward the organizations with low-cost processing expenses coupled with high security.

Enhanced trading platforms

Financial organizations will witness a humongous change in their trading platforms like minimal operational errors and less number of frauds, with the introduction of blockchain technology.

When it comes to cutting costs and shooting up efficiencies, this technology is a reliable agent. This will also lower administrative costs to staggering levels.

What the future holds in its kitty

The reason Investment Bankers and Financial Analysts swear by blockchain technology for banks is that the list of benefits is far-fetching.

From smooth conducting of transactions, cash management, asset optimization to a plethora of business process that cost more than billions of dollars for banks, this technology has diversified its generous impact everywhere.

It is for this reason that recently Finacle has partnered with R3 to maximize blockchain benefits for banks.

If the banking sector could tap into the potential of this technology in its right sense, the benefits of such a move will sustain for generations.

Riding on the back of this technology- increase in speed, security, efficiency, and minimal costs will add to the pride factor of organizations. If that’s not all, blockchain technology, in all its likelihood, is sure to enhance the quality of service to the end-users several notches up.

Do you too wish to make the most of blockchain based solutions for your organizations and keep up with the changing business environment? Sign Up with SPIN Strategy and witness your dream changing into reality.