{"id":305,"date":"2019-08-23T11:59:02","date_gmt":"2019-08-23T11:59:02","guid":{"rendered":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/?p=305"},"modified":"2019-08-23T11:59:02","modified_gmt":"2019-08-23T11:59:02","slug":"mlp-neural-networks-can-change-face-business","status":"publish","type":"post","link":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/mlp-neural-networks-can-change-face-business\/","title":{"rendered":"MLP neural networks can change the face of your business: Here is how"},"content":{"rendered":"<p>\t\t\t\t<span style=\"font-weight: 400;\">Before we dig deep into the nuts and bolts of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Multilayer_perceptron\"><strong>MLP (<\/strong><\/a><\/span><span style=\"font-weight: 400;\"><strong>Multilayer Perceptron)<\/strong>, it is imperative to get the hang of <\/span><i><span style=\"font-weight: 400;\">neural network, <\/span><\/i><span style=\"font-weight: 400;\">to understand how it helps businesses get a major face lift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the concept of the neural network is not likely to raise too many eyebrows out of ignorance, still people typically associate scientists conducting neurological research, with the term. In reality, a neural network is nothing but a smart system, which is steered by <strong><a href=\"https:\/\/www.spinanalyticsandstrategy.com\/blog\/the-explorative-convergence-of-ai-faceapp-unmasked\/\">Artificial Intelligence (AI).<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most frequently used neural network these days, from the perspective of business, is <a href=\"https:\/\/en.wikipedia.org\/wiki\/Multilayer_perceptron\">MLP (Multilayer Perceptron)<\/a>. This neural network captures the most complex data and presents it in the simplest form, with the help of historical data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Point to note- More than an individual, it\u2019s the companies that get benefited out of MLP.<\/span><\/p>\n<h2><b>Companies prefer using MLP for business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If we go by market reports, companies use MLP in ways more than one, based on their business model. For instance, LinkedIn uses it to detect spam, while other companies use it to locate better products for it clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add to it, MLP neural networks provide marketers with significant insights regarding the performance of the marketing initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the uses of MLP by big shots of the industry include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amazon-use MLP for recommendation purposes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook-use it for <a href=\"https:\/\/www.spinanalyticsandstrategy.com\/blog\/the-explorative-convergence-of-ai-faceapp-unmasked\/\">face recognition<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google has been using it-in YouTube, Google Cloud, Video Intelligence, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This overstates the fact that MLP is typically good for business. Read on to get convinced how MLP can benefit your business in ways you have not yet imagined.<\/span><\/p>\n<h2><b>Top 4 benefits of using MLP in business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI and its application is prevalent everywhere. A smart business leader can never overlook the impact of AI and its applications, if his\/her prime objective is to cope up with the changing business landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the top 4 reasons why MLP is a must in your business to cross its boundaries of growth.<\/span><\/p>\n<h3><b>Identifying patterns in images<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With machines now able to identify images, business has taken a big leap, and almost every company worldwide, require pattern recognition facility.<\/span><\/p>\n<h3><b>Recommendation option<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most online companies make money via the recommendation of <strong>products\/services, like Amazon, Netflix, Walmart and many more.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fact that the use of recommendation engines opens doors for targeted and loyal customers along with increased sales, makes it all the more important. Now imagine these recommendation models being modified by more intelligent machine learning with the use of neural networks- Yes! more loyal customers and more sales.<\/span><\/p>\n<h3><b>Avoiding customer churning<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Churn rate (percentage of customers who cease to use a product\/service), is something every growing organization is worried of. For some, shrinking churn rate showcases a positive impact on the revenue chart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Provided that a business is equipped with rich customer data, machine learning models together with MLP can help point out the complex usage patterns and find out the churning customers.<\/span><\/p>\n<h3><b>Advanced sales predictions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No matter businesses do not like to forecast sales, the fact that customers can be fickle and their preferences change, cannot be neglected. In tune with this, to tap into the new trends and moods of the customers, companies make predictions, which is highly time-consuming and hardly ever accurate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If MLP is used to analyze huge data and make specific predictions, this could change the sales numbers of companies, in a good way.<\/span><\/p>\n<h2><b>The promising future of business with MLP<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the quest to come up with an efficient replicate of the human brain, MLP is a great step forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Covering the most arduous business area, MLP is the best tool for pattern recognition. On account of its increasing popularity, in the last few years a number of companies have invested in an artificial neural network. This a significant step to put an end to numerous business problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If put to good use, MLP can bring significant change in digital marketing, healthcare, translation service, trading, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you found the relevance of MLP with your line of business? Then contact the professionals at <\/span><strong><a href=\"http:\/\/www.spinanalyticsandstrategy.com\/\">SPIN Strategy<\/a><\/strong><span style=\"font-weight: 400;\"> who can guide you how to make the most of this neural network for business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visit today! <a href=\"https:\/\/www.spinanalyticsandstrategy.com\/\"><strong>https:\/\/www.spinanalyticsandstrategy.com\/\u00a0<\/strong><\/a><\/span>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before we dig deep into the nuts and bolts of MLP (Multilayer Perceptron), it is imperative to get the hang<\/p>\n","protected":false},"author":1,"featured_media":545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[25,42,45,89,97],"class_list":["post-305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence","tag-business","tag-business-strategies","tag-machine-learning","tag-multilayer-perceptron"],"_links":{"self":[{"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":0,"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/media\/545"}],"wp:attachment":[{"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spinanalyticsandstrategy.com\/blog\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}