How You Can Integrate Analytics Into Your Marketing Strategy
These days, no matter which aspect of marketing you are interested in, there is a tool to help you measure it. With the power of analytics, we are now faced with a tremendous amount of data to pull insights from. Many times it is hard to make sense of all these metrics alone. The value of marketing analytics comes when these metrics are contextualized. They are translated from numbers into insights, learnings, and next steps in your marketing strategy.
The first step is to understand what each metric means. It is one thing to say that you have a 5.7% conversion rate, but it is much easier to understand that for every 100 clicks on your ad, between 5 and 6 of those people became a customer. When data is contextaulized you begin to create a story. With contextualized data forming a clear picture, you begin to see how your marketing strategy is affecting conversions, sales growth, and other KPIs. With this you can easily make informed decisions about where to invest your time and budget regarding your marketing strategy.
Once you have these analytics, it is time to use them to drive your marketing strategy. It is important to let go of your prior beliefs and listen to what the data is telling you. Once data tells you how things are, you can test new tactics and theories. After testing, go with the best approach for your marketing strategy and watch your business thrive.
If you are ready to begin integrating analytics into the marketing strategy for your business, contact SPIN today!
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