Your dashboard has poor user adoption? Here are the reasons
Without a doubt, dashboards stand as the very foundation of any application that comprises of data, which is prevalent in every application these days.
The essences of dashboards are built on the fact that end users must be empowered to get the insights they want, without parting away from the application already in use.
But, the problem is, how to make customers available clean actionable insights from large quantities of information?
Displaying the data in a format easily understood by all and a visually attractive look (which will be a feather in the cap) is the perfect answer for that.
A faulty, poorly designed dashboard can cost you your ‘revenue-generating’ customers altogether.
Here are some of the primary reasons why users are drifting away from your dashboards so frequently:
A cluttered layout-
In a dashboard design, one should refrain from overdesigning. Make the content simple and the visual elements should be attached only to special places.
The aim is simple- to come up with a visual hierarchy, showcasing the content displayed on your dashboard.
Using single font is highly recommended, but amalgamating regular and bond fonts will generate incredible visual effects.
Colours and shapes should not divert the attention of the customers, instead should help them absorb the information easily.
Off the topic data-
Your company’s dashboard is your online face to talk to your customers, who are in need of data that can help them to take a strategic decision.
The purpose is simple- to provide the users with the information they require and nothing additional.
It is necessary to trim down large amounts of data into easily comprehendible context that is possible for the reader’s brain to process.
Add to it, if the dashboard is relevant it can enable the reader to take the best decision possible.
For instance, while designing a dashboard for the sales team, it is best to exclude marketing and sales metrics on the very same page, since it will only puzzle the users and will keep them away from data correlations they actually require.
Selecting the wrong colours-
While designing a dashboard, the first mistake people are likely to make is to choose the wrong colour.
Right use of colour makes gives the right impression and speaks about your message more clearly.
In a dashboard, colours should only be used to highlight something that is of utmost importance. For better results, it is advised to use fewer colours for visualization purpose.
Natural colours should be used to display basic information, while for the important outliers bright colours should be used.
So to conclude
Dashboards are visual representations of the real performance of your organization.
It is because of their usability, efficiency, and the fact that they assist you to take the best actionable decision makes them a mandatory inclusion in business.
So, taking care how a dashboard is projected, is something that needs a special mention.
But if you are one of those, who still find it difficult to manage things when it comes to dashboards, SPIN is just a call away from you.
We are happy to help you. Contact SPIN today.
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