Month: May 2019

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How to use Artificial Intelligence as the perfect Competitive Differentiator for your business

May 17, 2019 | Blockchain | No Comments

Let’s get down straight down to business- the potential of Artificial Intelligence has toppled human imagination, and for most of the organizations, it has been the real game changer. That’s given!

In this competitive era, when surpassing your industry peers in the rat race is the need of the hour, Artificial Intelligence and Machine Learning can really seal the deal.  Be it using Artificial Intelligence to figure out the buying trends, comprehend personalization, customize supply, comprehend customer behavior or conduct financial trading, embracing Artificial Intelligence has no other alternative.

So, to use Artificial Intelligence algorithms as the perfect Competitive Differentiator and up the game for your business, it goes without saying that one needs to harness this technology to line up the strategies, join forces and come up with potential opportunities.

Here is the Do’s a business needs to take on to leverage Artificial Intelligence and acquire that competitive edge, among its peers.

Executive sponsorship is vital for ARTIFICIAL INTELLIGENCE

The importance of the term ‘Executive Sponsorship’ has further garnered momentum with the introduction of Artificial Intelligence and Machine Learning. Why?

The explanation is simple- the more engaged the C-suite members are with this technology, the chances to implement and going down the line with Analytics and Artificial Intelligence application across the organization steps up.

As per market reports, enterprises that have successfully implemented Artificial Intelligence and Machine Learning at a large scale confirm the staggering contribution of C-suite executives, as compared to the organizations where Artificial Intelligence is not prevalent.

Align investments, assets, and business plans with ARTIFICIAL INTELLIGENCE strategy

If a business intends to be one step ahead of its adversaries then it needs to be on its toes. In tune with this, a business needs to set the tone of the organization’s investment, assets, and resources with the Artificial Intelligence application strategy.

To cut the long story short- to increase the pace of growth, it is imperative for a business to align enterprise priorities with Artificial Intelligence projects, and voila! Victory.

Implement Agile Methodology to boost the growth of ARTIFICIAL INTELLIGENCE and Analytics

It is a known fact that traditional IT development, often, takes longer than expected and sometimes yields unsatisfactory outcomes. To be precise, less business wins for your company.

Enters Agile methodology, which enables a business to access all data from the data warehouse and open doors for analytics insights, giving your business the competitive edge it needs.

ARTIFICIAL INTELLIGENCE to help your competitive future

Businesses these days are adapting and are open to ideas and technological advancements that can turn the tables for them.  The promising future of Artificial Intelligence and Analytics makes it a preferred choice among business leaders to incorporate it in the company operations.

Bottom line- business organizations that will give Artificial Intelligence applications a strategic priority is most likely to acquire a competitive advantage in the marketplace.

If you are motivated to leverage Artificial Intelligence for your business, get in touch with SPIN and it team members today, who can help you with your journey.

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By spinstrategy

Pump up your Digital Marketing strategy with AI

May 6, 2019 | Digital Marketing | No Comments

Digital Marketing strategy with AI

When it comes to engage the customers and reach them easily, there is always some new trend in the market that gets the job done. Digital marketing specialists, who bring forth new techniques to get more customers, tap such trend.

In the present dynamics, the rules of customer engagement are continuously changing, and businesses do not have any option other than accept the change and go with it. Engagement is not just about selling, but also forming a bond with the audience and spread awareness of your brand.

From a customer’s wants and needs to the challenges, digital marketing is present in every aspect of a business, building a stronger connection with customers. In the absence of such a connection, customers feel abandoned and left aside.

But the question is how to have an incredible digital marketing strategy that gets the job done?

The answer to it lies with Artificial Intelligence that is slowly proving to be an integral aspect of a company’s digital strategy. Organizations like Amazon are taking the benefits of AI to do voice-based marketing with the help of devices like Alexa.

Read on to know how the AI technology can help shape customer’s buying behavior for good and change purchase decisions forever.

AI and Digital Marketing- The relativity

Up until the last few years, marketers were in a fix whether to adopt the change of technological wave and incorporate AI in their digital marketing strategies.

However, with time, the recent years have witnessed the fading of such ambiguity with marketers ganging up with AI for prosperous results. All thanks to the intelligent tools, that AI offers for digital marketers to evolve and surpass human efficiency in every bit.

Chatbots are one such tool that has taken the process of automated response to a whole new level, aiding in answering the frequent questions of buyers, and quenching their query.

AI changing the game for Digital Marketing

Here are the top five ways how AI is contributing to developing technologically sound digital marketing strategies for business:

Anticipates Customer Behavior

By introducing AI in digital marketing, not only predicting previous customer experience becomes easy, but guessing the behavior of new customers also becomes easy.

With the help of new algorithms, Artificial Intelligence collects and analyses user data that can shortlist the potential lead. This will help to come up with an effective digital marketing strategy.

Adds to ROI return

In order to get higher returns on ROI on marketing campaigns – the right combination of Analytics, social data, and CRM is needed. However, without a doubt, it is a difficult task and only the combination of AI and marketing can deliver the right output for such a combination.

Enhances user experience

A digital marketing strategy cannot attach itself with the successful campaign word unless it promises very good user experience. Only, with the help of a proper content can a user feel more connected and is most likely to convert into a recurring customer.

Artificial Intelligence can help a business collect data and settle down with the most applicable content (based on location, past behavior, and historical data) that can increase customer interest.

Improves Digital Advertising

Seen as one of the rising stars in the digital marketing world, digital advertising has included AI in its core operations these days. For example, Facebook uses AI to find people who are more likely to make decisions based on an advertisement.

Effortless search sessions

Since the present search session for users is quite confusing, the need for easier options has increased. Introducing AI in digital marketing will help search engines to become smarter and less vulnerable to risks. This will enable them to track user behavior.

Make your move

It is safe to say that Artificial Intelligence will keep growing, showing no signs of slowing down. Hence, using AI will help digital marketers to come up with marketing strategies that will allow them to deliver extraordinary customer experience and significant business insights.

Even Forbes agrees to it and promotes the integration of AI in the digital sphere.

It is a tough battle out there and only the smartest one will win. Given such a scenario, using AI in your digital strategy decisions is a pretty smart move. Time to take smart effective decisions in the ever-evolving digital world.

If you too have a digital business and wish to collaborate with AI to make it big in the industry, you need a guardian to guide you in your quest. SPIN has the expertise and skills to be such a guardian.

Contact Us to begin your journey. Today! https://www.spinanalyticsandstrategy.com/

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By spinstrategy

Top 5 Digital Marketing Tools your Business should have in 2019

May 5, 2019 | Digital Marketing | No Comments

Digital Markrting Tools

Like it or not, digital marketing has eventually become very crucial for marketers, and the same goes for traditional marketing.

Even if the fact that this form of marketing provides an equal playing field for different types of businesses to develop together is kept aside, there is one more interesting aspect of this technology. This aspect is the cost-effectiveness of this technology as compared to the traditional form of marketing.

One good aspect of trending digital marketing tools for business is for the sales team of an organization is

• More number of conversions,
• Generates more revenue,
• Helps to engage with the target audience,
• Helps to engage better with potential customers

Hence, there is no question that the revolution for digital marketing tools and techniques has already begun and is moving very fast.

With new technologies coming up every day, there is no other option of changing digital advertising techniques.

The top 5 digital technologies to use in 2019 are:

1. Design Marketing Tools

One of the most important and unavoidable factors of digital marketing is designing.

This is true especially when it comes to create ads and generate content like blogs posts or social media updates.
Since designing is an important factor in digital marketing for business, tools like Photoshop and Canva play a significant role.

When it comes to adding a lot of graphic design skills and relevant images to the content, these tools can help you a lot.

2. Tools for Email Marketing

Email marketing tools are considered as a mandatory set of tools in a digital marketer’s bag. With the help of such tools, marketers can come up with new email campaigns that can strengthen their content.

Also, it will enable users to be more engaged with the brand, or sign up to purchase products.

Iterable and MailChimp are some of the common email marketing platforms that get the job done for you, like making email lists or automating email campaigns.

3. Social Media Podiums

A common thing in every major marketing strategy these days is using social media platforms like Instagram, Facebook, Snapchat, etc. This will help to engage the audiences and create awareness of your brand.

Along with these, there are certain features that are designed only for marketing. Such features include Facebook Ads Manager.

Social media management tools like Hootsuite and Buffer are also capable of engaging the audience and measuring the metric.

4. Marketing Analytics Tools

Although marketing analytics tools such as Big Data Analytics are new in the market, they are considered as mandatory digital marketing tools for 2019.

From Google Analytics to social media analytics, marketing analytics tools provide insights that can up the game for your business.
Take for instance, nu insights that provide social media insights, purchase reports, Sentiment Analysis, etc. to its clients. And the result is that clients can take data-backed decisions they can rely on.

5. Content Marketing Tools

CoSchedule and Hubspot are some of the content marketing tools you must include in your business strategy for excellent content curation.

From engaging blogs and social media snippets to finding out content opportunities that will connect with the audience, these tools do it all.

To wrap it up

The glowing future of digital marketing is visible to all. In time, the virtual realities are motivating new engagements, and marketers are taking advantage of this creativity. This will enable the brands to be more real and connect quickly with customer requirements.

To help achieve such goals, there are few more digital marketing tools that a business should be familiar with in 2019.

Technology has helped the business sector to grow by leaps and bounds and 2019 is expected to witness growth like never before.  Although we are a few weeks away from the New Year, it is advised to stay ahead in the game by including the above-mentioned five tools in your business strategy.

Do you wish to stay ahead in the game and make the most of digital advancements for your business? Trust SPIN’s professionals who are certified experts in their tasks and are backed by years of expertise.

Contact today! https://www.spinanalyticsandstrategy.com/ 

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By spinstrategy