Category: Predictive Analytics

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In the true sense, Farming is by far one of the oldest lines of work in the world.

But, with the passage of millennia, Humanity has come a long way and so did agriculture. From conventional methods to grow crops to the usage of AI in Agriculture, Humanity has indeed taken a big leap.But with land getting in short supply and population growing by leaps and bounds, using creative methods to produce crops and boost productivity in limited space has become the need of the hour. 

Change has stepped in. And this can be testified by the fact that the worldwide agriculture industry which is roughly estimated to be around $5 trillion, is stepping in the shoes of other sectors, shifting to what is known as Precision Farming

For instance, adopting AI technologies to reap healthy crops, monitor soil, control pests, accumulate data for farmers etc. and eventually perk up a number of agriculture-related errands in the food supply chain.

Artificial Intelligence in Farming

Digital Agriculture: Farmers are using AI to increase crop yields

Artificial intelligence holds the promise of driving an agricultural revolution at a time when the world must produce more food using fewer resources.

Artificial Intelligence has various applications in agriculture ranging from rural automatons, facial acknowledgment, computerized water system frameworks, and driver less tractors. These applications are done in relationship with an alternate sort of sensors, GPS frameworks, radars, and other cutting edge contraptions dependent on AI.

Innovative progressions and the modernization of GPS are making ranchers and the agriculture specialist co-ops anticipate that additional upgrades will increase the profitability.Increasing adoption of the mechanical technology and IoT gadgets in agriculture is additionally assessed to drive the AI in agriculture.

Agriculture is slowly becoming digital and AI in agriculture is emerging in three major categories, (i) agricultural robotics, (ii) soil and crop monitoring, and (iii) predictive analytics.

Agricultural Robots – Companies are developing and programming autonomous robots to handle essential agricultural tasks such as harvesting crops at a higher volume and faster pace than human laborers.

Crop and Soil Monitoring – Companies are leveraging computer vision and deep-learning algorithms to process data captured by drones and/or software-based technology to monitor crop and soil health.

Predictive Analytics – Machine learning models are being developed to track and predict various environmental impacts on crop yield such as weather changes.AI With Agriculture Farming

How Analytics and AI steps in actually

Intelligent farming practices that have eventually transformed into knowledge-based agriculture, increases production levels and product quality to significant numbers. 

With trained professionals in this art, companies like SPIN Strategy extracts insights from numerous data sources that are integrated into an Advanced Big Data Framework with data analysis decision-making, and automated data recording. 

Result- Customized data for better plant health.

At SPIN, with the combination of smart farming and AI, we assemble, analyze, and digitize massive amounts of data to aid farmers to optimize their production systems. And, that’s why we like to be termed as the Farmer’s Little Hand.

With the use of technology, we:

  • Determine the ripeness of the crop
  • Help farmers preserve water
  • Customize production

Let’s dig deep to understand how ML and AI make a difference in Smart Farming using IoT.

Role of Artificial Intelligence in Agriculture

The agricultural industry is just like any other industry beginning to show interest in implementing the best-in-class technologies to save on resources and create more efficient processes. Agriculture is responsible for the survival of human beings, and the industry has made steady technological improvements in the last few years.

IoT in Smart Farming

How SPIN’s ML and AI programs make the difference in Agriculture: 

Machine Learning in Farming: 

Provides faster and precise results by evaluating the Leaf Vein Morphology that has more data about the leaf properties.

Artificial Intelligence in Farming: 

Uses algorithms and previous field data to determine crop performance in different environments, and builds a Probability Model to forecast the genes beneficial for the plant.

Here is a detailed overview, how SPIN’s AI programs turn the tables for agriculture:

1 . Water Management:

An AI-based application that can be connected with more successful use of irrigation systems and forecasting of daily dew point temperature, which is the base to determine any weather phenomena and analyze evaporation and transpiration.

Water Management with AI

2. Yield Prediction: 

Moving beyond the traditional prediction of historical data, SPIN incorporates computer vision technologies to supply data on the go and conducts a thorough multidimensional analysis of weather, crops, economic conditions, etc. to reap the maximum benefit of the yield for farmers and the population.

Yield Production

3. Crop Quality:

The precise detection and categorization of the crop quality can shoot up the product price and cut down waste. Compared to human counterparts, machines avoid meaningless data to determine the quality of the crops and any possible anomalies.

Soil Management

4. Disease Detection:

At SPIN, we evaluate field images with Conventional Neural Networks to classify pests and diseases, track agro-technical activities, and gather data. To be more efficient, this approach needs more pesticides that lead to huge environmental expenses. ML is used as a general agriculture management to determine diseases and cut those costs.

Disease Detection

5. Monitoring Crop’s health: 

Hyper spectral imaging, together with sensing techniques and 3D laser scanning are vital to establish crop metrics across the land. SPIN crop health monitoring agent has the potential to change farmland monitoring by farmers and can significantly cut down on the effort. 

Monitoring crop’s health

How SPIN Contributes to Smart Farming

Confirmation and extensive testing of emerging AI applications in the Agriculture sector is estimated to be quite vital, since agriculture is affected by environmental factors that cannot be tamed, unlike other sectors where the risk is easy to predict.

At SPIN, we ensure a steady adoption of AI in agriculture with the help of Image Sensor Technology that helps in:

  • Real-time monitoring, analysis, and control of pest & disease
  • Pollination, Phrenology, Fertilization, Irrigation
  • Pollination, Phrenology, Fertilization, and Agri-Technical activities
  • Monitor and forecast yield performance in real-time to optimize results
  • Using Support Vector Machines to predict yield and crop quality
  • Using Artificial Neural Networks for crop management and weed detection

Scenario

Issue-One of our clients, a Colorado-based organization, wanted a preventive measure for defective crops, and optimize the potential for healthy crop production.

Solution– The trained AI professionals at SPIN conducted a comprehensive Soil Analysis and developed a system that will use Machine Learning to deliver clients with an idea of the soil’s strength and weakness. This way defective crop production could be prevented to a significant degree.

To conclude with

Artificial Intelligence and Farming have the potential to pave the way for an agricultural revolution, especially when the world needs more food production with limited resources.

As per the UN Food and Agriculture Organization, the population will hit the roof by 2 billion by 2050. However, experts are of the notion that only 4% of the additional land will fall under cultivation category. In tune with this, the use of the latest technology to do smart farming still takes the front seat.

AI-Powered solution will enable farmers to do more with limited resources and produce the finest quality of crops that amazes even the producer.

Need professional guidance to reap the benefits of using AI in farming? Visit SPIN Strategy today: https://www.spinanalyticsandstrategy.com/

 

 

Sentiment Analysis

In a competitive era, when every industry is trying to reach the pinnacle of success, the healthcare industry too is picking up the pace with enhanced and exceptional Patient Experience

Be it the hospitals, nursing homes, physician practices or healthcare systems, all are laying special emphasis on Patient Satisfaction. Period.

Only healthcare facilities equipped with improved functionality and better convenience, providing whatever modern consumers look forward to, are emerging as the true leaders in the healthcare domain. 

Since patients these days are far more particular than before and have ample options to choose from, it is imperative for healthcare services to be proactive in roping in and hanging on to patients.

And Sentiment Analysis is one of the best ways to do it. 

To start of with Sentiment Analysis

Have you ever wondered what the feedback of your patients is once they leave your medical facility? 

Enters, SPIN NuInsights Model, with its Sentiment Analysis Application that can gather authentic patient feedback and transform them into reports and intuitive charts to help you draw a conclusion where the medical services are lacking or pleasing.

In tune with it, examining trends for different human emotions like sadness, anger, joy, disappointment, etc. by NuInsights Sentiment Analysis Model enlightens a healthcare provider about the present status of patient care services and the areas of improvement.

To cut the long story short, we want to endow healthcare providers with the tool and cutting-edge analytics (known as Sentiment Analysis application) that can nourish and boost their relationship with patients.

So what is Patient Sentiment Analysis?

Simply put, the process of evaluating and analyzing feedback from the patient’s experience (typically based on emotions at the time) is termed as Sentiment Analysis.

Unraveling of opinions, emotions, and reactions of patients based on the practice they just experienced is one of the biggest Sentiment Analysis benefits.

Add to it, such a form of analysis empowers healthcare caregivers with a competitive edge, revamping their service based on the feedback shared.

Furthermore, SPIN’s Sentiment Analysis Application can also be used to observe the texts or comments by patients and their overall experience in the facility, shared on Twitter, Facebook,LinkedIn and other popular online platforms.

The Significance of Patient Sentiment Analysis for Healthcare firms

It enables caregivers to evaluate the genuine notion of patients for them, figure out the gaps in patient experience, and employ corrective measures on time.

Here are a few pointers to support the above statement:

1. Accumulating data on patient experience

Patient satisfaction is the key for healthcare organizations to prosper and Nu Insights’ Sentiment Analysis Application excels in it. 

It analyzes the data accumulated from multiple common complaints or compliments, segment the data based on doctors and other parameters to spot the opportunities for patient care improvement.

2  Measuring performance 

Such analysis takes into consideration the emotions of patients to derive a conclusion about the performance of a medical facility. 

Such analysis classifies patient comments into various categories like places, processes, people, etc., and then gives them scores to uncover what patients actually feel about the facility services.

For instance, Nu Insights Sentiment Analysis model analyses the frequency of words used by the patients and selects only the most used words left in the comments. 

Here are a few examples:

  • We waited in the queue for a long time (Negative feedback)
  • Good staff and less waiting time (Positive)
  • Nice services but certain aspects need to improve(Neutral)

Based on the above such comments from patients, the Nu Insights Model determines whether the healthcare practice has any scope for improvement or it is going downhill.

Benefits

  • Insights into the performance of a healthcare facility are one of the biggest benefits of Sentiment Analysis. The evaluation of collected data gives a clear picture of what patients actually expect from your practice, how are your employees seen, and other aspects of the management.
  • Generating authentic and quantifiable data regarding the staff about their performance motivates employees to do better in the future. In case of negative comments, the gaps can be fulfilled by the staff. The bottom line is, as long as employees are motivated and get proper feedback for their hard work, patient care is bound to improve.

How Nu Insights Uses ML for Sentiment Analysis

Nu Insights’ Sentiment Analysis model can give you a clear idea of what patients are thinking about your practice by gathering feedback from various locations and using ML to analyze and use the data to make charts and reports.

Here is an example, how our Nu Insights’ Sentiment Analysis model applies to healthcare business scenarios.

A leading hospital chain in the US witnessed declining patient satisfaction to a significant level and wanted to incorporate the latest ML and Analytics trends to comprehend what opinions patients had about the facility. 

In this regard, effectively using Advanced Analytics to understand the root cause of the issue and creating a mechanism to track the same in a bid to timely correct customer satisfaction was the primary approach of SPIN.

 Scenario

With multiple facilities operating under the hospital chain, proper tracking and standardization of its operation became quite challenging and difficult. With an alarming fall of patient satisfaction leading to higher attrition, management decided to get to the bottom of the issue and address it.

Challenges

  • Removing unstructured data from different platforms
  • Same comments on different platforms
  • Determining fake reviews

Solution

Patient comments and reviews shared across different platforms like social media, review forms, blogs hospital websites were accumulated and were filtered for clarity, authenticity, and relevance. Then these comments were subjected to NLP for further filtration.

Results

The gaps that required quick attention were spotted and quick changes were applied in the operations, leading to enhanced customer satisfaction. Not only best practices for business were determined and standardized, the weekly tracking of the facility operations was also streamlined.

To improve healthcare, Sentiment Analysis is needed

Patient satisfaction takes the front seat when it comes to measuring the achievement of your healthcare practice and is always the primary focal point of any marketing campaign.

For marketing campaigns to prosper and reap necessary results, physicians, health centers and healthcare facilities can use Sentiment Analysis to take their clinical services to the next level, by analyzing the exact expectation of patients.

At SPIN, our healthcare marketing strategies are integrated with programs that boost patient experience significantly.

After all, it is a satisfied patient eventually lead to an increase in revenue.

 Why you want your Healthcare website to show up at the top of Google’s search results?

  •  80% of patients turn to search engines (Yelp, Google, Bing ) when finding a health practitioner
  • 70% of searchers click on one of the first three entries if your hospital or treatment center isn’t in the top three, you’re losing patients to your competitors.
  • 75% of consumers turn to a search engine (Google,Yahoo,Bing) when they’re looking to solve their healthcare queries.

SPIN  AI software is constantly evolved and tailored  specifically for the healthcare industry with patient acquisition, retention marketing, and practice insights in mind, helping providers connect with more patients.                                 

And, moreover as our partner, you will also have access to the latest solutions, transparent reporting, unlimited content, technology upgrades, dedicated support. Your brand will be taken care of with feedback on how to grow your practice from like-minded people who are medical marketing experts.

Let’s look at some of the Best Digital marketing tactics for the healthcare industry. 

Digital marketing tactics
Best Digital marketing tactics for the healthcare industry

SPIN team of digital marketing professionals, mobile app developers and web design experts will assist you to achieve and maximize the best results for your business. If you are looking to enlarge your medical practice with more patients to your health clinic or hospital, you’ll need to create a medical and health marketing strategy that fits your goals and your budget.

 The Digital Journey for Health care                                       

Patient Analysis Insights
Digital Journey for Healthcare
  •  Over 60% of consumers say that information found from social media affects the way they deal with their health.
  • Google’s Think Insights has shown 119% year-over-year increase in YouTube traffic to hospital sites.     
  • 75% of adults say online ratings are important to their decisions about provider choice
  •  35% of patients says that their choice of a medico is affected by positive reviews
  •  37% avoid doctors due to negative reviews

Most importantly,how we can help you?

Promote medical practice by strategic healthcare marketing ideas.

  • Tracking your patient walk-in’s
  • Analyzing how much patient friendly environment and staff
  • Take control of patient feedback
  • Profile listing management
  • Care leveraged Inbound marketing
  • Custom website designing  aiming patients and scheduling their appointments
  • Out-patient/In-patient billing process time
  • Out-patient refilling tablets time
  • Targeting the right people at the right time with the right message
  • Comparison with competitors
  • Average waiting time of an outpatient

 

Going by market analysis, Data Analytics has played a vital role in the e-Commerce ecosystem and will continue to be the major game-changer.

Thanks to the rising need in a short period of time, the frequent use of Data Analytics in all major departments like Marketing, IT, Operations, etc. became crucial to process potential clients and market data to adopt strategic strategies that will eventually lead to providing services successfully.

That’s why experts say:

“Without Data, you are just another person with an opinion”

Numbers speak it all

  • More than 75% of companies using Predictive Analytics data experienced higher sales
  • 66% of customers feel annoyed when irrelevant offers are sent to them due to lack of relevant data
  • 65% increase in business margins with the use of relevant data
  • 48% of shoppers are more likely to shop on personalized recommendations offers

Data Analytics a Boon for E commerce 4.0

It is no Rocket Science to analyze the fact that customer demand will evolve rapidly in the days to come, and this change will be responded by sellers using AI in a bid to comprehend the demand or what customers would want.

Here are the top 4 ways how Data Analytics will respond to the changing dynamics of eCommerce 4.0 for good:

1. Improved Shopping Pattern observation- Using Big Data Analytics can help sellers to available at the moment, demand spike, etc.

2. Anticipate future operation strategies– Using Big Data Analytics helps sellers manage business operations better, be it inventory, demand forecasting, supply chain, pricing or sales strategies. 

Also, using Big Data Case studies will give a seller a thorough understanding of different business operations and the inevitable problems they involve.

3. More spotlight on Micro-Moments– Successful sellers can leverage this hottest trend for quick actions like- I want to buy, I want to know, I want to go, etc. to predict customer tendencies and action patterns.

4. Improved Online Payment functions– More than 51% of e-Commerce sales are done via mobile platforms as per statistics. This means online payment options need to be more secure and safe than ever before. 

Using Big Data Analytics can help the detection of fraudulent activities and securing of payment gateway by centralizing it into one platform and making it easy for clients.

Analyzing massive Data Sets will not only do wonders for e-Commerce businesses but customers too. 

E-Commerce companies will use data-driven insights to enhance the way customer demands are met and will revolutionize the buying and selling ecosystem.

If you too are a fan of Data Analytics and understand its relevance in your business, get in touch with the professionals at SPIN Strategy and welcome strategic planning and increased ROI for your business, today.Visit: SPIN 

 

How can Inferential Analytics help business with target customers?

 

Say, you wish to know the average salary of a data scientist professional of a particular region. What are the possible options you can think of?

  1. You personally meet with every data scientist of that region and make a note of his or her salary.
  2. You hand pick few professionals of that region and calculate the average salary.

Although the first method is not impossible, it is a Herculean task indeed, which will consume a lot of resource and time. And keeping in mind the swift moves of companies these days, easy and quick solution is not just preferred but a priority too.

So, what method should be used to figure out the average salary of the data scientist of that area? 

The answer is Inferential Statistics.

For starters, and to put it simply for all, Inferential Analytics is typically designed to draw assumptions beyond the present data available. 

How it works-By taking a random sample of data from a particular set of population and making assumptions and inferences about the people.

But how can this demographic analysis help a business meet its sales targets? Read on to know more.

How to grow business with Inferential Statistics?

With time, the marketplace shifts and evolves, and so does the list of your clients. 

So, it’s time to get ahead of the curve and get a step ahead in the competition-it is time to take the help of demographic data, and what better serves the purpose than ‘Inferential Analytics’. 

Here are three tips on how you can boost the revenue of your organization by making the most of Inferential Statistics.

  1. Development Plans– Often business leaders plan to expand their company or open a branch at a new location, but how to derive information about the customer base, delivery system, distribution scheduling etc. ? 

With Inferential Analytics, you can get key insights on such aspects, coupled with business intelligence reports. Such information is extremely crucial for expansion plans, especially at a new location.

  1. Locate your audience– With the help of Inferential Analytics that examines your current customer data, it is possible to find out where people are most likely going to take benefit out of your product or service. Add to it, you can also narrow down the region where the possibility of customer potential and expansion is high.
  2. Create a marketing campaign– With the help of Inferential Analytics, a business leader can narrow down the branding requirements and focus on specific consumer preferences in a bid to stand out of other competitors in the region. Together with such data, it becomes easy to create a successful marketing campaign.

Grow your business with Inferential Analytics

Expansion of business is nothing less than a big challenge. Not only it takes time and dedication, but also careful location planning. Only with proper location segmentation that helps categorize targeted customers can a business reach its heights.

When the importance of location and population is so impeccable, Inferential Analytics importance cannot be ignored.

If you are blown away by the relevance of Inferential Analytics on business and wish to incorporate it into your company, team members of SPIN Strategy can be of great help.

 

AI SEASON SALE

With the holiday season just around the corner, shopping maneuvers are expected to ramp up to a different level altogether, and that is exactly what defines ‘Seasonal Sales’.

Business competition is far above the ground and the customer attention span is comparatively short these days. This fact directs the focus of business leaders on product messaging and offering, as the only route to rope in customers in bulk.

Since the end of the year is all about holidays and occasions, it is nothing less than a spazzed out moment for commerce sites and retailers with customers flocking in bulk, and making the most of this time becomes a priority from a sales point of view. Good news is with the introduction of Artificial Intelligence in Sales and Marketing, revamping the sales numbers is not difficult anymore, if not easy as a pie. 

Be it slicing the staggering costs of the company or aiming to shoot up the revenue collection, AI can definitely help you unravel productive schemes for your business and make sure that the festive season ends on a lucrative note for you, if not for all.

AI makes all the difference in sales

The nitty-gritty of a qualified sales professional sums up to the fact that he/she is required to be before a client without ticking them off, and it is quite difficult. 

So how to make such a calculated step and thrust the sales quote down the funnel to make the most of the festive season?

The answer is Artificial Intelligence in Salesforce. With the help of AI, salesforce can be automated and benefits like the crunching of a high volume of data, enabling the company to maintain better relations with prospects becomes an obvious fact.

Adding Artificial Intelligence in Sales and Marketing enables a company to get valuable data from huge volumes. Add to it, AI can process more data than any human can, and can tap into buyer’s preference and enlighten a business in precise ways.

AI can significantly boost your season sales

AI has crept into the human aspect of sales relationships, and that’s given. Since sales and Artificial Intelligence have joined hands to produce better results, data collection and evaluation is not a nightmare for analysts, anymore.

It is evident that a lot of data is available in the market, and that companies can build different micro-segments on the back of such information. With the introduction of Artificial Intelligence in the sales force, companies can now devise winning strategies riding on the back of such micro-segments.

Below, is the list of possibilities how AI can boost seasonal sales significantly for your business.

  1. Makes products and consumers analogous– A good marketer is always in search of customers for its product, however, customer data and product data often fail to match. Thanks to Artificial Intelligence in Sales and Marketing, high-quality product data and related aggregate customer data can be combined to create an effective and precise order for the company.
  2. Provides a consolidated user experience– Customers these days are not limited to any one channel when it comes to shopping-both online and offline purchase is on a high pedestal these days. Since customers have become way more smart compared to their previous track records, the interaction between different departments like marketing, customer service is evident. 

With the help of Artificial Intelligence in sales force, data sharing and internal coordination between different departments have become a piece of cake, offering a seamless user experience to all.

  • Helps to settle on the best performing ads- Thanks to AI, you can now figure out which particular advertisement has actually turned the tables for your business. By analyzing the pattern of such advertisements and inculcating such ads in your website, you can steer towards a successful voyage and open doors for fruitful business campaigns.
  •  Builds and strengthens brand image- It is no news that brand image is more than everything for a company. The trend today that speaks aloud is personalization- clients today tend to relate with brands that are tailored according to their needs. And this can become a no-brainer only with the help of Artificial Intelligence in sales and marketing that can comprehend customer micro-segments and establish a strong bond between the brand and customers.

AI is the route for successful season sales

Although Artificial Intelligence is not the solution for all the looming issues, but for seasonal sales during festive seasons, it does the trick. It not only guides retailers in their objective but also ensures customers leave behind a positive feedback.

It is no rocket science for seasoned sales professionals to understand the fact that sales is nothing but establishing trust and relationship with clients. This undeniable and verifiable fact is further supported by AI that offers consolidated data and useful information to meet with client requirements, and establish a bond between company and customers that is ‘unbreakable’. 

If you too wish to inculcate AI in your business and boost the sales performance during specific seasons, SPIN Strategy can help you to start off. 

Contact today!  https://www.spinanalyticsandstrategy.com/