In the dawn of the digital era, fraud in the banking industry seems to upsurge rapidly. This is a global challenge since financial criminals are utilizing technology in unexpected ways. Fraud and anomalies in banking can be fought back...
Top 5 Applications of Data Analytics in Banking
Banking is getting branch-less, modern, and digital rapidly. As banks compete to get an advantage over their competitors, the need to adopt data analytics becomes even more relevant. If there ever has been a sector where analytics coul...
Importance & Benefits of Predictive Analytics in the Ecommerce Industry
Predictive analytics is a form of data analytics that helps in getting information from historical data sets to identify patterns in the data and forecast future trends and outcomes. Historically, ecommerce companies have been rather s...
MARKET BASKET ANALYSIS – THE TOOL TO PREDICT CUSTOMER BUYING PATTERN
To be honest, designing business marketing campaigns for existing customers is as difficult as nailing jelly to a tree. That’s
Why a Customer-Centric Business is the role model for all 21st – century organizations
With the world rapidly evolving, customers have become almost equivalent to business owners dictating the shopping terms, sales funnel, marketing