Banking is getting branch-less, modern, and digital rapidly. As banks compete to get an advantage over their competitors, the need to adopt data analytics becomes even more relevant. If there ever has been a sector where analytics coul...
Yearly Archives: 2020
Importance & Benefits of Predictive Analytics in the Ecommerce Industry
Predictive analytics is a form of data analytics that helps in getting information from historical data sets to identify patterns in the data and forecast future trends and outcomes. Historically, ecommerce companies have been rather s...
Top 5 Marketing Strategies to Strengthen Your Brand
When you order at a restaurant, do you ask for a cola or a Coke? If you need to copy your documents, do you ask for a photocopy or a Xerox? These terms are known as proprietary eponyms and are the pinnacle of brand awareness. These com...
Marketing trends in digital marketing that cannot be ignored in 2020
At a point in time, data-operated marketing, Artificial Intelligence, and Voice Search, engines had no such relevance in the technological
MARKET BASKET ANALYSIS – THE TOOL TO PREDICT CUSTOMER BUYING PATTERN
To be honest, designing business marketing campaigns for existing customers is as difficult as nailing jelly to a tree. That’s